Campaign launched to guide public education and awareness efforts through 2028.
 

Key Points

The new three-year responsible gaming promotion campaign launched on June 17

Public awareness of responsible gaming has risen significantly over the past decade

Activities targeting youth, families and communities will run through the end of the year
 

Macau officially launched its latest responsible gaming initiative, marking the beginning of a new three-year public education campaign themed “Know Responsible Gaming, Protect Every Moment of Enjoyment.”

The launch ceremony, held at Wynn Macau, was jointly organized by the Social Welfare Bureau, the Gaming Inspection and Coordination Bureau (DICJ), and the Institute for the Study of Commercial Gaming at the University of Macau. Around 200 representatives from gaming operators, educational institutions, social service organizations, and responsible gaming support groups attended the event.

Speaking at the ceremony, Social Welfare Bureau Director Hon Wai highlighted Macau’s progress in building a comprehensive responsible gaming framework over the years. Measures introduced include responsible gaming information kiosks across the city, a 24-hour counseling hotline and online support services, voluntary casino self-exclusion programs, restrictions preventing individuals under 21 from entering casinos, and limitations on casino employees accessing gaming venues during non-working hours.

Responsible gaming principles have also been incorporated into Macau’s gaming legislation, while financial literacy education and professional training programs continue to be promoted in schools and community organizations.

According to official figures, participation in gambling among Macau residents declined from 59.2% in 2007 to 30.1% in 2022. Public awareness of responsible gaming also increased substantially, rising from 16.2% in 2009 to 64.9% in 2023.

Coinciding with this year’s FIFA World Cup, organizers premiered an interactive forum theater production exploring the risks of gambling addiction. Audience members were encouraged to participate directly, creating a more immersive learning experience.

From now through December, a series of community outreach activities will be held, including video creation competitions, quiz campaigns, football-themed events, family financial literacy roadshows, responsible gaming training programs and interactive educational performances.

Organizers said the goal is to strengthen public understanding of gambling-related harm, particularly among young people, while encouraging those experiencing difficulties to seek help at an early stage.

 

 

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